Every person talks about data, but many often confuse it with information and knowledge. Basically, data is a core corporate asset that must be synthesized into information before it is the basis for knowledge within the organization. Even so, data is ubiquitous - it is employed to support every aspect of the business, which is an essential component of every key business process. However, wrong data cannot generate useful information, and knowledge built on invalid information usually leads organizations into catastrophic situations


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